I always knew my magazine was going to be mass produced when
i was making it. this was due to the music genre and social group my magazine
was based around. if it was a rock magazine like Kerrang, or NME that are more
niche, self publishing might seem more appropriate. Considering this I decided
that using a big publishing company like the IPC media company. IPC has over 60
iconic magazine brands, and has sold over 26 million of their media products to
adults across the UK. they already publish quite a few magazines similar to
mine such as Marie Claire, Look, and Now.
Their websites also reach over 25 million global users every month. With
all in this in mind it seemed a very appropriate choice of the institution to distribute
my magazine.
I also thought IPC would be a great choice for a number of
reasons. firstly when I'm making the
magazine each month and try to publish it I wouldn't be alone. although it may
be a little more expensive with IPC I would a large team of people at my side
helping me along the way if they agree to invest in it such as editors,
printers, packagers, sales people, distributors, and accountants. Another good
reason for using IPC is the sponsorship. If I was to choose a third party
publisher such as IPC I wouldn't have to spend my time on the sponsor ship of
my magazine. IPC would do all the work when approaching the advertisers, and
settling prices. all this wouldn't take time out of your daily schedule, as far
as I'm concerned my job would just be making the magazine. another problem I
wont have to deal with, is the marketing. It could be very difficult getting
someone to buy my magazine especially when I'm first starting off. this would take both time and money.
However there are quite a few problems with choose to go
through this method of publication. One of the main problems I would come
across is the lack of control. By choosing IPC I would loose a lot of control
in term of when I'm making the magazine. For example people who self publish
have complete control on every process of the magazine. every decision would be
theirs. But because I would be paying IPC for investing in my magazine I would
have to let them make changes if they decided to, in order to sell it. I would
have all the right and I would have complete control.
Overall I think choosing IPC would be the most appropriate
for the type of magazine I created. As my magazine is mainstream and mass
produced it could be advertised in places such as HMV, Itunes, on the TV, and
on the radio. this would attract my target audience as these are the sort of
places where young people would go, be involved in.
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